President Donald Trump has praised Sydney Sweeney for her American Eagle jeans ad, which sparked controversy over its “genes” pun, as reported by BBC News. The Emmy-nominated actress, known for Euphoria and The White Lotus, faced backlash for the July 23, 2025, campaign, with critics linking the wordplay to eugenics due to her blonde hair and blue eyes. Trump, via Truth Social, called the ad “the HOTTEST” and supported Sweeney, a registered Republican, per Fox News.
American Eagle defended the campaign, insisting it’s “about the jeans,” emphasizing individual style. The controversy boosted the company’s stock by up to 20% after Trump’s endorsement, as seen in the finance card above, with shares reaching $13.28 on August 4, 2025. Marketing expert Allen Adamson told CNN the viral buzz is worth multiples of the ad’s cost, driven by social media sharing.
Sweeney, a Florida Republican since 2024, has stayed silent on the issue, previously urging fans not to politicize her mother’s 2023 birthday party, per GQ. The Sydney Sweeney controversy continues to fuel debates over politics and advertising. Stay updated on this viral saga and its impact!
source: myjoyonline
